Write & Sell E-books, Part II - Target Audiences

I'd like to again welcome guest blogger, MaAnna Stephenson, who has written a fantastic series of ebooks. This is the second installment of a 7-part series on "What You need to Know to Write and Sell an Ebook and is a sneak peek preview of upcoming articles from Just the FAQs. Finally, books for non-geeks! Helping you create sites that work right the first time.

Target Audiences for E-books

In the business of books, two main factors are taken into consideration before publication. These include target audience and cost. In later posts we’ll cover cost factors. Today we’ll have a look at who will be reading your e-book.

When considering whether to make your book available in a digital-only format, keep your target audience in mind. There are a few questions you may want to ask, including the following:

- Will they enjoy reading or working with the material in digital format?

- Are they computer savvy enough to take advantage of the features your e-book offers?

- Will they want to scribble in the margins or dog-ear certain pages for future reference?

Keep in mind that a younger audience is likely to be very computer savvy and will take advantage of all the whistles and bells you can throw in an e-book. Some folks, regardless of age, are “old-school” and still prefer printed material, especially with how-to manuals and other types of non-fiction. How you decide to publish has as much to do with your audience as it does cost.