There comes a time in every writer's life when they have to do some marketing and promotional work for their book, their baby. Let's face it: no one cares about your book the way you do. And today, even in the large publishing houses, marketing and promotion falls squarely on the shoulders of the author.
I'll be the first to tell you that I am not comfortable with that. The whole marketing thing is outside my comfort zone. But, I've been diligently working on it, establishing an internet presence, making up a media kit, a marketing plan, and listening to a fellow author, Elysabeth Eldering, drag me towards book festivals.
Why do I buck the promotional angle so hard? Perhaps because my book has not yet been released, it is hard to realize that what I do now will help me in the future. Perhaps. "I'm a writer," I think to myself. "I don't want to spend time each day working on marketing! I want to write." As you can see, I don't think I've reached the aha! moment when what I am doing now correlates directly to the amount of sales and exposure my book has.
Fortunately, there are good books, like Carolyn Howard-Johnson's "Frugal" series, to help me along. Elysabeth has the same publisher I do and it helping me out. She has been encouraging me to write a teacher's guide. Those things are big these days, but I'm not sure I'm ready to jump on that band wagon. I have a hard time envisioning my middle grade urban fantasy as having any fodder a teacher would want.
Perhaps there isn't an aha! moment. Perhaps when my book is out I'll gradually realize that all the marketing and promotional work I'm doing is making a difference.
What about you? Did you have an "aha! moment, or are you still working towards it? I sure am.